Hall of FarmALABAMA

AN INVITATION TO AGENCY & SALES PARTNERS

Build a market
people come
back for.

Hall of Farm Alabama is bringing farms, food producers and thoughtful brands together for a new monthly market in the Birmingham area.

We’re looking for a team to lead sponsorship sales and vendor sales for our first three events. Help us build the first chapter.

Explore the partnership

MARCH–MAY 2027 PILOT · METRO BIRMINGHAM

Fresh produce illustrating our farm and food focus
THREE MARKETSOne
beginning.SPRING 2027
Imagine what we can grow here.Market inspiration · Location announced soon
200–300vendor goal per market
Once a monthstarting with three pilot events
150–200 milestarget producer recruitment reach

Free admission.
More to discover.

THE IDEA WE’RE BUILDING

Fresh food.
Clear ingredients.
Real connections.

A strong farmer presence is the foundation. The discovery goes beyond the farm stand.

We want people to meet the growers, learn the story behind their food, find products with ingredients they understand, and come back for the businesses they discover.

The mix brings together working farms and growers, fresh and specialty foods, and brands focused on clean food, clear ingredient information and thoughtful production.

Produce & growersMeat, dairy & eggsBread & small-batch foodsHoney & pantry staplesFood & beverage discovery
Illustrative arrangement of bread, honey, fruit and fresh food
The people behind the products matter.

THE FIRST CHAPTER

Three events.
A format worth repeating.

Start once per month. Learn together, improve the experience and build the case for a lasting market.

  1. 01

    MARCH 2027

    Launch.

    Bring the first community of farms, producers, brands and visitors together.

    Exact dates to be announced
  2. 02

    APRIL 2027

    Learn.

    Use the first market’s feedback to improve the mix, flow and partner experience.

    One Saturday · Date being finalized
  3. 03

    MAY 2027

    Build momentum.

    Strengthen repeat participation and decide what the next chapter should look like.

    One Saturday · Date being finalized

This is a pilot in development. Dates, location and the final layout are being finalized. Vendor counts, rooms and geographic reach describe the plan, not confirmed participation or approved capacity.

ROOTED HERE. REACHING FURTHER.

A regional market.
A local relationship.

We’re finalizing a location in metro Birmingham. We want to connect nearby communities with a broader network of farms and food producers.

150–200miles

Our goal for recruiting farms, producers and vendors willing to travel to the market.

INITIAL VISITOR & COMMUNITY FOCUS

  • 01Jefferson CountyConnecting communities across metro Birmingham
  • 02Shelby CountyConnecting communities south of Birmingham
  • 03Parts of St. Clair County
  • 04Parts of Tuscaloosa County

Along with surrounding communities. The producer recruitment radius and visitor focus are separate parts of the plan.

Bread, honey and fruit illustrating the market’s food focus
Market inspiration · Location announced soon

THE FORMAT WE’RE BUILDING

One market.
Many ways to take part.

We’re planning a farmers & food market with product discovery and opportunities for brands to take part. The final spaces depend on our location agreement.

  • A core farmers & food marketFarms, producers and thoughtfully selected food vendors.
  • Brand experiencesSample Row, demonstrations and partner experiences, subject to the final space.
  • Visibility & useful touchpointsBags, shirts, signage and gathering opportunities, scoped by agreement.

Location-specific opportunities will be scoped once venue access and the layout are confirmed.

WHAT WE WANT OUR PARTNER TO OWN

The priorities.
In this order.

We’re seeking clear ownership of the work that brings sponsors and vendors into the pilot.

01FIRST PRIORITY

Sponsorship sales.

Build and sell partnerships that make sense for the market, its visitors and the brands taking part.

  • Shape packages around available inventory and clear deliverables.
  • Identify decision-makers and own introductions, outreach and follow-up.
  • Lead proposals and negotiation through signed agreements and payment follow-through.
  • Coordinate the sold commitments with the event operations team.

We want a partner who can sell and close, with a clear account of their role in previous results.

02SECOND PRIORITY

Vendor sales.

Recruit and convert the right mix of farms, growers, food producers and selected brands toward our 200–300-vendor goal.

  • Build a qualified regional pipeline, including producers up to 150–200 miles away.
  • Make working farms and growers a central part of the recruited mix.
  • Own outreach, follow-up and conversion into paid vendor bookings.
  • Keep the pipeline organized and hand confirmed participants to the operations team.
03BONUS CAPABILITY

Marketing.

If your team can also lead regional promotion, content, social, email, paid campaigns or PR, we’re interested. Tell us what you can deliver directly and where you would bring in a collaborator.

Marketing is an additional capability. Sponsorship sales and vendor sales are the core mandate.

WHO WE’D LIKE TO MEET

A team that can
help make it happen.

We’re open to an agency, a specialist sales team or an experienced team with named collaborators. We want a working partnership for the three-event pilot.

01

Relevant sales experience. Show us the events or partnerships you helped sell and the work you personally owned.

02

A team we can work with. Identify who would lead sponsorships, who would recruit vendors, and their availability for the pilot.

03

A practical first month. Explain how you would start, which relationships you would pursue and how you would keep us informed.

04

A clear scope. Tell us what you can own, where you need our involvement and what would sit with event operations.

WHY THE PILOT MATTERS

Prove the pilot.
Grow the footprint.

Our first three markets are the starting point. If the March–May pilot proves the format, there’s a path to expand into a larger footprint and add more market days per month.

The broader Hall of Farm vision also includes a digital platform that helps people discover and connect with producers between market days. Consistent success here could inform future markets and state chapters.

START THE CONVERSATION

Does this sound
like your kind of work?

We’re getting quotes from a few agencies as we choose the right partner for our Spring Farmers Market pilot.

If this feels like a fit, just reply to the email where we shared this brief. We’d love to arrange a conversation about the pilot, your team’s approach and what you’d need to put a quote together.

OUR IDEAL TIMELINE

A conversation.
A quote.
Let’s get moving.

We’d love to have initial quotes in hand this week, by Friday, November 13. Early next week (November 16–17) also works.

The quote would cover our March–May three-event pilot, with sponsorship sales and vendor sales clearly scoped. Marketing can be an additional option if your team offers it.